Lesson 8 - How to Create Custom Audiences in Facebook

In this video, we will learn how to create custom audiences in Facebook for highly targeted ad campaigns. We will also look at the different types of audiences including Saved audience and Lookalike Audiences.

Exercise: Create your first website traffic custom audience from the Facebook Ads Manager. If you do not have enough traffic to create a custom audience, create a saved audience and a lookalike audience.

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