Lesson 5 - What are Custom Conversions & How to Setup One

In this video, we will have a look at Facebook Custom Conversions. Setting up Custom Conversions can help you create a conversion optimized campaign and help you get more conversions from your ad. 


  • Login into your Facebook Ads account, and go to Custom Conversions
  • Identify a Thank You page or Result page on your website which can be a goal
  • Create a custom conversion, refresh the page, check for activity and see if your code is active.
  • If you are not able to see the green dot which shows the custom conversion is active, then install the Facebook Pixel Helped chrome plugin and refresh your page.

In the next lesson, we will look at how to create different types of Audiences inside Facebook for creating highly targeted Facebook Ad campaigns.

Complete and Continue