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Google Ads Mastery
Module 1: Introduction to Google Ads Mastery (2019 Version)
Lesson 1 - Welcome to the new Google Ads Mastery Course (12:18)
Lesson 2 - Creating a New Google Ads Account (10:22)
Lesson 3 - The 5 Major Types of Campaigns in Google Ads (6:12)
Module 2: YouTube Video Ad Campaigns with Google Ads
Lesson 4 - How to Boost Your YouTube Video Views Using Video Discovery Ads (10:21)
Lesson 5 - Creating Your First YouTube Video Ad Campaign (17:17)
Lesson 6 - Reviewing Results of Video Promotion Campaign (3:18)
Module 3: Lead Generation with Google Ads
Lesson 7 - How to Create High Converting Landing Pages (13:48)
Lesson 8 - How to Create Conversion Tracking Codes (13:24)
Lesson 9 - Setting Up Conversion Optimized Campaigns in Google Ads (7:40)
Google AdWords Mastery (2017 Version)
Lesson 1 - Introduction to Search Engine Marketing and PPC (29:04)
Lesson 2 – Introduction to Google AdWords (31:05)
Lesson 3 – Keyword Research (17:41)
Lesson 4 – AdWords Keyword Types (10:41)
Lesson 5 – Campaigns & Creating Your First Campaign (20:36)
Lesson 6 – Landing Pages and Conversion Tracking (12:11)
Lesson 7 – Location Targeting, Scheduling and Devices (6:37)
Lesson 8 – Ad Extensions (11:35)
Lesson 9 – Negative Keywords and Search Term Report (3:59)
Lesson 10 – Conclusion (9:12)
Case Studies
Setting Up Search Ads for Real Estate Promotion (7:08)
AdWords Campaign Review for a Real Estate Client (14:28)
Generating Leads for My Free Digital Marketing Course (13:34)
Latest Updates
Google Dynamic Search Ads (5:03)
Lesson 7 - How to Create High Converting Landing Pages
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